Your business is working. It just needs to stop relying on you for everything.
You’re booked. You’re busy. Clients are coming in. But somewhere along the way, running the business became another full-time job.
Smart Cookie takes operational work off your plate and improves what’s happening behind the scenes - so you get immediate relief without building a business that needs more and more of you just to keep growing.
Book a complimentary 20-minute discovery call
Your business is making a few too many decisions for you.
You’d love to take on another client. But where exactly are you going to fit them?
There’s an idea you’ve wanted to get off the ground for months. It’s still sitting there waiting for you to find the time.
And taking Friday afternoon off sounds great, right up until you remember the enquiries, invoices and 700 other things that apparently aren’t going to do themselves.
That’s the bit we want to change.
We don’t just take over the busywork. We work to reduce it.
It doesn’t make sense to hire someone to manually repeat an inefficient process forever just because that’s how you’ve always done it.
So yes, we’ll take work off your plate. But while we’re doing it, we’ll also look at the way that work happens and whether there’s a better way.
Can we make this simpler?
Can we streamline it?
Can we automate it?
Can we document it?
Does it need doing at all?
Who should ultimately own it?
The goal isn’t just to transfer your workload to somebody else. It’s to find better ways to get it done.
Quite a lot, actually.
Your support is shaped around what’s actually happening in your business rather than a rigid list of approved tasks.
The point is to support you with both your workload and your mental load, giving you relief from both the to-do list and the pressure of having to carry all the responsibility yourself.
Keep it running
Inbox and enquiry management, follow-ups, scheduling, client communication, customer support, invoicing admin, documents, templates and recurring operational work.
Make it work better
Systems, workflows, SOPs, documentation, client journeys, process improvements and sorting out the clunky things everyone has learned to work around.
Build what’s next
Automations, CRM improvements, launches, funnels, new-offer implementation, operational projects and the behind-the-scenes work required to make ideas real.
You do what gets you booked. We’ll do what’s keeping you busy.
Two levels of support. The same Smart Cookie brain.
Both include hands-on support, strategic thinking and finding better ways to get things done. The difference is capacity: how much we can take on and how much change we can move forward alongside the day-to-day.
Get tasks off your plate and keep improving the business.
For when your priority is creating breathing room now while steadily improving the way the business runs.
$1,500 + GST / month
3-month initial engagement · paid monthly in advance
Book a discovery callYour support includes:
- Fortnightly priority meetings
- WhatsApp communication between meetings
- Recurring operations and admin support
- Client experience support
- Systems and process improvement
- Automation and delegation opportunities
- SOPs and documentation where useful
- Proactive operational recommendations
What this looks like in practice:
We might take over client onboarding while improving the onboarding
workflow. Manage enquiries while tightening the process behind them.
Handle recurring admin while identifying what can be automated.
Keep the wheels turning while we make bigger things happen.
For when you need the recurring work handled and want enough operational capacity to actually move bigger projects and improvements forward.
$2,250 + GST / month
3-month initial engagement · paid monthly in advance
Book a discovery callYour support includes everything in Maintenance, plus:
- Weekly priority and strategy meetings
- More capacity for projects and improvements
- Systems and workflow development
- CRM and automation improvements
- Launch and funnel implementation
- Operational project coordination
- More room to maintain BAU while making bigger changes
What this looks like in practice:
The day-to-day still gets handled, but we also have room to rebuild a workflow, improve delivery, document the business, support a launch or get a new offer operationally ready to go.
Not sure which one fits?
You don’t tell a mechanic what’s wrong with your car. You tell them what it’s doing and let them diagnose the problem.
Tell us what’s happening in your business, what’s taking up your time and what you want to change. We’ll work out what support makes sense.
Businesses don’t operate in perfectly neat monthly packages.
Sometimes you’re launching.
Sometimes it’s busy season.
Sometimes you finally want to tackle the project that’s been sitting on your list glaring at you for six months.
Existing clients can request additional temporary capacity, subject to availability.
So if you want your normal support to keep running and need extra hands for something bigger, we can talk about adding extra hours or project capacity where availability allows.
Good at what we do. Good fun to do it with.
I’m Hannah, founder of Smart Cookie Studio, and for more than 20 years I’ve built a career around being the person who hears, “Does anyone know how to...?” and says, “Yep, I can.”
Sometimes I could. Every other time, I figured it out.
That willingness to get stuck in and work things out has seen me working across operations, projects, marketing and events in global firms, start-ups, social impact organisations and small businesses. I’ve even had a few businesses of my own along the way.
It’s how we work at Smart Cookie too. We bring experience and good judgement, but we’re also curious enough to keep asking whether there’s a better way to do something.
We take your business seriously. Ourselves, considerably less so. We love a terrible pun, a mid-meeting dance break and when your cat decides that in front of your webcam is the perfect place to sit.
This works best for established businesses with a clear sense of where they want to go.
You don’t need every detail mapped out. You do need enough clarity and consistency that we can build operational support around the business you’re actually running.
This is likely a good fit if:
- You have consistent revenue and proven demand for what you do
- You’re busy enough that your own capacity has become part of the problem
- You’re spending too much time running the business instead of doing the work only you can do
- You have ideas and opportunities you can’t find room to implement
- You’re ready to genuinely hand things over
- You want someone who can think and implement
- You value proactive thinking, not just task completion
- You’re prepared to trust the people you hire to use their expertise
This probably isn’t the right support if:
- You’re still in the very early stages of establishing the business and its direction
- Your offers, audience or business model are changing so frequently that the operational foundations keep needing to change with them
- What you really need right now is occasional task-based admin rather than ongoing operational ownership
- Your main need is sales or marketing strategy
- You want to delegate work while still controlling every tiny detail of how it’s completed
14-Day Fit Guarantee
Bringing someone into the guts of your business is a big deal.
You’ll pay your first month upfront and we’ll get started. If, within the first 14 days, either of us decides we’re genuinely not the right fit, you’ll be released from the remaining two months of your initial commitment.
Your first month remains paid because we’ve reserved the capacity and started the work.
No awkward three-month hostage situation.
Just a bit of reassurance while we make sure this works for both of us.
What would you do with more room?
- Take another five clients.
- Finally launch the thing.
- Spend more time doing the work you’re genuinely brilliant at.
- Make more money.
- Stop doing admin at 9pm.
- Take Fridays off.
We don’t mind which one you choose. That’s the point.
Success shouldn’t mean your business gets to demand more and more of you.
We want to give you enough operational capacity to choose what happens next.
Start with a discovery call.
Tell me what’s taking up your time, what’s taking up far too much space in your head and what you wish somebody else would just handle.
We’ll talk through what’s happening behind the scenes, where we could make the biggest difference and which level of support makes sense.
No need to have it neatly figured out before we talk.
Book a discovery call